Updates shipped on February 25, 2026.

Renamed Segments to Audiences

Improvement

For those of you using segments to segment the contacts in your account, we have now renamed segments to audiences. This is because segments is also used to refer to SMS segments, and we wanted to separate the terms to make it easier to clarify what was being discussed. There are no breaking changes to the API because we have not yet exposed endpoints for segments, but we will create new audience endpoints soon.

Paginated audience contacts page

Improvement

Since adding blasts and segments in 2024, we haven't made many improvements to it. It's been a long time coming, but we finally added pagination to the audience contacts page in HQ so that the page will load a lot faster and not crash your browser if you have an audience with thousands of contacts.