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2 updates shipped

Feature

Metadata for messages • Link followed webhook

Updates shipped on January 18, 2026.

Metadata for messages

Feature

We now support attaching custom metadata to messages sent via the API. Like the metadata fields on Contacts and Users, this allows you to store additional information relevant to your application. Metadata can be used for filtering, reporting, tracking, and analytics.

The metadata field allows you to attach up to 50 key-value pairs to a message, with each value being a string up to 500 characters long. For more information, see the documentation for the Create message endpoint.

Feature

By default, any links included in messages sent through our platform are shortened to better fit within a single SMS segment. These links are also tracked to provide insights on user engagement. Historically we've only shown statistics about link clicks within our dashboard and the embedded inbox component.

With this update, we've introduced a new link.followed webhook event that notifies you whenever a recipient follows a tracked link. For more information, see the documentation for the link followed webhook.

2 updates shipped

Feature

Metadata for messages • Link followed webhook

Updates shipped on January 18, 2026.

Metadata for messages

Feature

We now support attaching custom metadata to messages sent via the API. Like the metadata fields on Contacts and Users, this allows you to store additional information relevant to your application. Metadata can be used for filtering, reporting, tracking, and analytics.

The metadata field allows you to attach up to 50 key-value pairs to a message, with each value being a string up to 500 characters long. For more information, see the documentation for the Create message endpoint.

Feature

By default, any links included in messages sent through our platform are shortened to better fit within a single SMS segment. These links are also tracked to provide insights on user engagement. Historically we've only shown statistics about link clicks within our dashboard and the embedded inbox component.

With this update, we've introduced a new link.followed webhook event that notifies you whenever a recipient follows a tracked link. For more information, see the documentation for the link followed webhook.